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Starbucks’ ’Sit & Savor’ Strategy Falters as Customer Habits Shift
Starbucks’ ’Sit & Savor’ Strategy Falters as Customer Habits Shift
20
3
BTCCSquare news:
Starbucks shares dipped nearly 1.5% Wednesday as early data suggests its initiative to revive the coffee chain as a 'third place'—a concept emphasizing longer customer stays—is struggling to gain traction. Despite corporate claims of 'promising' results in test markets like New York City and Southern California, foot traffic analytics from Placer.ai reveal a sustained decline in dwell times since November 2024.
Citi analyst Jon Tower, a top-rated voice on TipRanks, pinpointed the Core challenge: 'They’ve trained their customer to use this brand as a convenience channel.' The remark underscores a structural mismatch between Starbucks' legacy as a grab-and-go retailer and its aspirational repositioning.
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